SEO stands for Search Engine Optimisation, and it is a range of tools and techniques used by businesses to boost their website rankings on search engines such as Google, Yahoo and Bing. SEO is important for websites in order to get them more visible to their target audiences, and good SEO techniques can make a huge difference to sales and conversions for businesses.
The main part of any SEO campaign is the selection of appropriate keywords. Keywords are the terms searched for on the search engines by users looking for a particular product or service. For exmaple, you might type in something along the lines of “hairdresser in Birmingham” and expect to find a list of hairdressers within the Birmingham area.
Once you have compiled a list of target keywords, you need to get these keywords onto your site in a way that google et al can read easily. This is usually within the content and heading tags of the pages. These pages will have backlinks from other websites to yours, which strengthen the pages for thier keywords.