Paid advertising through search engines such as Google and their PPC advertising is a great way to quickly generate more visitors and sales through your website. PPC stands for Pay Per Click, and it is a highly effective tool for advertising your site.
Normally, websites have to use organic SEO techniques to get their websites seen on search engines. PPC almost acts as a bypass to this system, allowing users to locate your site quickly. It basically works by companies bidding on their keywords and agreeing to pay a small fee each time someone clicks on their advert. These adverts are displayed as “sponsored links” on the search engine results page.
These little fees paid each time a user clicks are usually small, only a matter of pence each time, however depending on how competitive the keyword is, they could be much more expensive. PPC is not normally used as a long term solution, but as an additional boost while an organic SEO campaign takes place.