When you have a new website built, or you build one yourself, it is important that is is appealing to the people you want it to appeal to. This means you need to make it work and look a certain way in order to get visitors to stop on the site and browse it’s contents.
One way to make your site look nice is to make sure you do not cram too much text in. It is difficult to read on a screen, so make it easier for your customers by breaking up chunks of text with images and paragraph breaks. It is very important to get the colours right here too, as if the background is too contrasting to the text, this can be difficult to read also.
Another way to keep visitors happy on your site is to have easy to view navigation panels. If you want clients and customers to be able to find different pages of your site easily (such as when you have an online shop with multiple categories), you will want to have menus laid out nicely.