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Category: SEO

What is SEO?

SEO stands for Search Engine Optimisation, and it is a range of tools and techniques used by businesses to boost their website rankings on search engines such as Google, Yahoo and Bing.  SEO is important for websites in order to get them more visible to their target audiences, and good SEO techniques can make a huge difference to sales and conversions for businesses.

The main part of any SEO campaign is the selection of appropriate keywords. Keywords are the terms searched for on the search engines by users looking for a particular product or service.  For exmaple, you might type in something along the lines of “hairdresser in Birmingham” and expect to find a list of hairdressers within the Birmingham area.

Once you have compiled a list of target keywords, you need to get these keywords onto your site in a way that google et al can read easily.  This is usually within the content and heading tags of the pages.  These pages will have backlinks from other websites to yours, which strengthen the pages for thier keywords.

Category: SEO

Implementing an Effective PPC Campaign

PPC or Pay Per Click is a highly effective marketing tool introduced by Google to allow business to pay for coveted sponsored spots on the search results pages for their website and keywords.  PPC is by no means a long term answer to ranking highly on Google, however it does allow businesses to make some quick wins and get more visitors to their site.

The most important thing to know about PPC is that is does not guarantee higher sales.  If you get lots more people to your site, the liklihood of them purchasing is going to be increased, however if the content is not great, the customer is unlikely to purchase.  PPC gets people through the door, but it cannot make people buy things!  Make sure you get the content on your site right before you start your PPC campaign.

It is important to get an experienced and qualified PPC account manager to help you establish your campaign – Google AdWords Certified individuals are more likely to get better results from the campaign than someone who hasn’t really used it before.

Category: SEO

Social Media As A Business Marketing Tool

Many of us will have a social media account of one type or another, but lots of our businesses do not realise just what a great tool social media can be for thier marketing campaigns.

Just think – where else can you get the opportunity to really interact with your target demographic on the same scale?  At a business exhibition perhaps, or in a physical store if you have one, but social media really does offer a unique chance to learn and discover more about your target audience than ever before!

The great thing about advertising on social media is that you can tailor your ad right down to specific groups of people, specific interests, ages, locations and genders.  It allows great control over who gets to see your advert which makes it a very powerful advertising tool.

Your money can be spent in a wise way, with a specified group being targetted to see your ad, who are much more likely to be interested in your services and goods.

Category: SEO

Using Paid for Advertising Effectively

Paid advertising through search engines such as Google and their PPC advertising is a great way to quickly generate more visitors and sales through your website.  PPC stands for Pay Per Click, and it is a highly effective tool for advertising your site.

Normally, websites have to use organic SEO techniques to get their websites seen on search engines.  PPC almost acts as a bypass to this system, allowing users to locate your site quickly.  It basically works by companies bidding on their keywords and agreeing to pay a small fee each time someone clicks on their advert.  These adverts are displayed as “sponsored links” on the search engine results page.

These little fees paid each time a user clicks are usually small, only a matter of pence each time, however depending on how competitive the keyword is, they could be much more expensive.  PPC is not normally used as a long term solution, but as an additional boost while an organic SEO campaign takes place.

Category: SEO

How to Make Your Website Appealing to All

When you have a new website built, or you build one yourself, it is important that is is appealing to the people you want it to appeal to.  This means you need to make it work and look a certain way in order to get visitors to stop on the site and browse it’s contents.

One way to make your site look nice is to make sure you do not cram too much text in.  It is difficult to read on a screen, so make it easier for your customers by breaking up chunks of text with images and paragraph breaks.  It is very important to get the colours right here too, as if the background is too contrasting to the text, this can be difficult to read also.

Another way to keep visitors happy on your site is to have easy to view navigation panels.  If you want clients and customers to be able to find different pages of your site easily (such as when you have an online shop with multiple categories), you will want to have menus laid out nicely.