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Author: The Data Network

Getting a Listing on a Web Directory

type your business item or administration into Google

Sort distinctive approaches to request your business or administration (i.e. puppy mentor, puppy preparing, puppy dutifulness preparing, and so on.)

Rundown all the professional resource sites that show up in the initial two pages of hunt

Go to every site and attempt and find on the off chance that you are recorded as of now.

On the off chance that you will be you will ordinarily discover an “effectively recorded?” catch where you can sign in and refresh the data to your preferring.

Go to every site and discover how to present a free posting of your business (more often than not at the base of the page)

Enter as much detail into the accommodation as they permit (don’t ration, the better your posting, the more probable it will show up and get clicked)

Author: The Data Network

What Caused the Drop in Traffic?

As website owners, we keep an eye on the visitor numbers to the site, and usually expect to see this number either grow or stay roughly the same month on month.  It can happen sometimes that the traffic drops to the site.  What causes this?

Sometimes it is purely a seasonal issue – if you sell items which are mainly based around particular seasons or times of year, you can expect the traffic to drop when you are out of your season.

On the other hand, it could be that your keyword rankings are dropping, making your site less visible to customers on Google etc.  In this scenario, it is important that you check over the content of your pages and ensure you have enough relevant and keyword rich content. This is how Google et al make their choices about how to rank your site.  If there isn’t enough content, it simply cannot rank you effectively.

Author: The Data Network

Making a Career Out of Marketing

Simply pondering influencing a vocation to out of system marketing can be an exceptionally scaring prospect, particularly in the event that you have no past understanding. There is a long way to go and a considerable measure to involvement to ensure you are on the correct way.

Simply pondering influencing an a profession to out of system marketing can be an exceptionally threatening prospect, particularly on the off chance that you have no past understanding. There is a long way to go and a considerable measure to involvement to ensure you are on the correct way. This article will be what you have to make progress.

Continuously clarify the reason that you are reaching, regardless of whether it is by telephone or face to face. You need to tell the individual instantly what you need to discuss; not exclusively is it an expert approach to start the discussion, however it illuminates your position. Something as basic as a presentation can enable you to enlist people for organize marketing.

Author: The Data Network

Helping Your Clients to Understand SEO

SEO is a complex beast, and it is not always easy for clients to understand the purpose of SEO, or what it does!  Here’s some advice to help you explain SEO to your clients.

SEO should be broken down into two parts: Optimisation and Authority.  This includes terms such as “site” and “search engine”, best for clients who already know a little bit about the internet.

How Optimisation Relates to SEO

Your client needs to know that optimisation allwos search engines to read the website, and evaluate it.  You could explain that optimisation allows a search engine to read the content of your website. The search engine will then display your site in the results when someone searches for the keywords that appear on your site.

Authority and SEO

Your client also needs to understand that having authority proves to the search engine that his or her website is the best website. For example, you could say the more authority your website has, the higher up on the search results it will be. Having your website appear on others will prove to the search engine that your site is better than all others on the same topic.  Basically, SEO is two things: allowing search engines to display your website when people search for it, and convincing search engines to place it before other sites in the results.

 

Author: The Data Network

Making Your Pages Rank Well

Getting your pages to rank well on search engines is a tricky task – there are lots of aspects which go towards the ranking algorithm which Google et al use.  It is important to separate the different aspects first.

Content

The content of your pages is one of the most important factors.  You need to have plenty of content – aim for around 800-1000 words per page if you can! This way you can include plenty of keyword rich phrases to boost the relevancy of your site.

Headings

The heading tags are crucial to let Google know what your page is about.  You should have exactly 1 H1 tag and several H2 tags to support the H1.  This is the way search engines read the page to see what the topic is.

Title Tags and Meta Descriptions

These are also very important for search engines to read in order to rank your page.  Make sure you have an optimised title tag, which allows both bots and real users to understand what your page and site is for.  The description should be your sales pitch!

Author: The Data Network

Should You Use Paid Marketing Techniques?

Most SEO specialists have a good knowledge of PPC (pay per click) and actively try to get their customers away from this paid form of marketing – there simply isn’t a real need for it in today’s world!  SEO with organic means should be enough to make a big difference to your search engine visibility alone, without the need to spend a fortune on PPC budgets too.

PPC is a form of sponsored advertising where your listing can be placed higher up on Google for a fee, which is paid each time someone clicks on your link.  The cost per click varies depending on the industry and how competitive the keyword is.  Some are only a matter of pence per click, however some keywords are incredibly valuable and are worth a fortune per click!

Recomdations are to speak to an SEO specialist about whether your brand would benefit from a short PPC campaign (particularly if you are a new site or have been hit by poor quality SEO previously).